ABOUT US
Through our comprehensive array of innovative services, we aim to set the standard for pairing insightful, research-based strategic counsel with compelling creative solutions in order to help higher education institutions maximize the return on every marketing dollar they invest in India.
We promise our clients the highest level of professional service and attention to detail in the industry because, in the end, we know our success is measured entirely by theirs.
OUR MISSION
We exist to help maximize ROI on every marketing dollar invested on India by any education entity, domestic or overseas, by serving as their long-term marketing partner.
OUR EXPERTISE
A proven track record of developing
strategic marketing and creative marketing solutions
customized enrollment funnels and
regionally-specific high school relationships
as well as a long-term brand presence, in India, for diverse HEIs across North America and beyond
- Proven ability and experience in strategic, research-based, and results-oriented communications work
- An award-winning strategic and creative team under one roof
- Established, nationwide thought-leaders in higher education brand marketing and communications
- An understanding and respect for collaborative consensus building across the HEI’s diverse stakeholders as a vital part of any successful project
Why Us?
An uncommon combination of extensive overseas Higher Education marketing experience, knowledge of institution-specific challenges and needs, India-expertise as well as on-the-ground India resources and services, and, through eduVelocity, a growing client base of student prospect pools, overseas-bound student recruitment geographies, and high school relationships across India and beyond
Access, through our Indian creative marketing and agency partners, to significant cost savings in implementing India-related marketing campaigns across all media, without compromising on quality or outcomes
Opportunity to make a long-term investment with a trusted partner offering customized solutions toward brand development, marketing, high-school relationships, and institutional partnerships
WHAT WE DO
- We specialize in helping Indian and overseas HEIs craft effective, efficient, and customized solutions to address India-related international marketing objectives including:
- Increasing mindshare and market share among—and inquiries from—prospective Indian students and parents through culturally specific brand development strategies
- Developing more efficient, region-specific, and relationship-driven enrollment, alumni fundraising, and community/high school engagement strategies
- Better communicating “fit” and “value” through more locally effective, audience-specific messaging solutions to improve yield and retention
- Building more relevant institutional and program-based partnerships through “on-the-ground” initiatives
HOW WE DO IT
- Focus on select geographies that we believe to be a better fit for clients
- Focus specifically on schools that align, demographically, with our target audience
- Build long-term information/events based relationship for clients with these schools
- Better communicate “fit” and “value” of EH clients through more locally effective, audience-specific messaging solutions to improve yield and retention
- Building more relevant institutional and program-based partnerships through “on-the-ground” initiatives ranging from select information and admissions events, to family gatherings and interactions, to development of local referral networks
Brand Strategy
- Communication
- Quality
- Brand positioning
- Competitive differentiation
Achieving Brand Clarity:
- Identify referral sources and alumni ambassadors by geography, sector, etc.
- Get buy-in on the brand promise
- Referral source and alumni engagement and brand buy-in